The Campaigns feature is a way for you to send outbound messages to your customers. There are two types of campaigns in Chatwoot:

**I. Ongoing campaigns**

You can use ongoing campaigns to send frequent outbound messages **via website live chat**. You can set specific conditions that trigger these messages, like when a user spends a certain amount of time on a specific page. By sending these messages, you can increase the likelihood of conversions and keep the conversation flowing with your prospects.

**II. One-off campaigns**

You can use one-off campaigns to **send an SMS campaign** to a group of contacts. This is an effective way to reach many customers at once and make announcements or promote your products/services or specific offers.

## How to create an Ongoing Campaign?

**Step 1**. Click on the "Campaigns" tab in the sidebar. Select "Ongoing" -> "Create an ongoing campaign" button. 

![](https://app.chatwoot.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBK3lHVHc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--485ebac606966e4a98102faf56a223fd8368a979/create%20an%20ongoing%20campaign%20in%20chatwoot.png)

**Step 2.** You will see a modal where you can input the campaign details. Here is an example of creating a campaign for the Pricing page:

![](https://app.chatwoot.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBKytHVHc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--94e8bc08c947a7a88eb02b28f8632ff8a9e9dcd0/configuring%20an%20ongoing%20campaign%20in%20chatwoot.png)

The fields seen in the form are explained below.

1. **Title**

   Name your campaign for internal reference.

2. **Message**

   Type your outbound message. This is precisely what your customers will see when the campaign is triggered.

3. **Select Inbox**

   Select your website inbox from the dropdown.

4. **Sent by**

   You can send your outbound messages either by a bot or an agent. Make your pick.

5. **URL**

   Enter the URL of the page where this campaign should be triggered. 

   **Imp**: You can also enter wildcard URLs to run the campaign on subdomains or sub-directories. See [this guide](https://www.chatwoot.com/docs/product/features/campaigns/wild-card-url-in-campaigns) to learn more about building a wildcard pattern.

6. **Time on page (seconds)**

   How many seconds should the visitor spend on the given URL before triggering the campaign?

7. **Enable campaign**

   The flag shows whether the campaign is enabled or not.

**Step 3**. Test it out. Visit the URL specified in the campaign and wait for the time configured in the campaign.

## How to create a One-off Campaign?

**Step 1**. Click on the "Campaigns" tab in the sidebar. Select "One off" -> "Create a one off campaign" button. 

![](https://app.chatwoot.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBenVIVHc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--94cbe706f6486c2ff5e72d8e5ce1d91efef95d38/create%20a%20one%20off%20campaign%20in%20chatwoot.png)

**Step 2.** You will see a modal where you can input the campaign details.

![](https://app.chatwoot.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBenlIVHc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--f6fc8acc39ed46e98a27c2f16832ba2e30be099e/configuring%20a%20one%20off%20campaign%20in%20chatwoot.png)

The fields seen in the form are explained below.

1. **Title**

   Name your campaign for internal reference.

2. **Message**

   Type your SMS message to be sent to the customers.

3. **Select Inbox**

   Select your SMS inbox from the dropdown.

4. **Audience**

   You can send this campaign to your contacts grouped under a specific [label](https://app.chatwoot.com/hc/chatwoot-user-guide-cloud-version/en/features-explained/466).

5. **Scheduled time**

   Set a Campaign execution time.

Once you have filled out the fields, click the "Create" button. It will appear on your One-off campaigns page.

## How to edit or delete campaigns?

To edit or delete campaigns, open the list of campaigns by visiting "Campaigns" -> Selecting the campaign type. Scroll laterally to find the edit and delete options.

![](https://app.chatwoot.com/rails/active_storage/blobs/redirect/eyJfcmFpbHMiOnsibWVzc2FnZSI6IkJBaHBBMzJIVHc9PSIsImV4cCI6bnVsbCwicHVyIjoiYmxvYl9pZCJ9fQ==--fe221f62e021ca388a2471d7c108beb26890db70/edit%20or%20delete%20campaigns%20in%20chatwoot.png)