Crowd enables you to recruit testers directly from your website audience using the "Launch to Website" feature. This guide outlines the process of creating a study, publishing it, and launching a customizable web prompt to engage visitors, provided Crowd is installed on your site.
Benefits of Using Web Prompt Recruitment#
Recruiting via web prompt is ideal when you need:
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To engage your existing website visitors as testers.
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A non-intrusive way to invite participation without email outreach.
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Real-time feedback from users interacting with your site.
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Flexibility to target specific pages and devices.
This method leverages your website traffic for efficient, targeted recruitment.
Steps to Recruit Testers via Web Prompt#
Step 1: Create and Publish Your Study#
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Navigate to your Crowd dashboard.
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Go to Workspace > Research Studies > Create with Templates > Publish Your Study
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Click the "Go Live" button and select "Launch to website" to proceed to the hiring page.
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For guidance on creating and publishing a study, refer to "Creating Your First Research Study in Crowd".
Step 2: Access the Launch to Website Feature#
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From the recruitment page after publishing, click the "Launch to Website" option.
Note: This feature is only available if Crowd is installed on your website. If not installed, a prompt will appear guiding you to install Crowd. Learn how in How to Install Crowd on My Website.
Step 3: Customize Your Web Prompt#
Upon selecting "Launch to Website," a widget appears on your site, directing you to the customization page with three sections:
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Edit Prompt:
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Campaign Name: Enter a unique name (e.g., "Website Feedback May 2025").
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Title: Add a title (e.g., "Help Us Improve Your Experience").
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Description: Provide a brief study description.
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Button Text: Customize the call-to-action text (e.g., "Take Survey").
Preview updates in real-time on the right side of the screen.
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Style Prompt:
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Position: Choose widget placement (bottom left or bottom right).
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Colors: Customize title color, description color, button text color, background color, and button color.
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Crowd Branding: Toggle on or off to display or hide the "Powered by Crowd" branding.
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Audience:
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Website Selection: Displays your installed website; if Crowd is not installed, a prompt to install it appears.
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Page Selection: Choose to show the widget on all pages or specific pages (e.g., homepage, product pages).
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Devices Supported: Select devices where the prompt will appear (e.g., desktop, mobile).
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Reshow Frequency: Set how often the prompt reappears for a user: do not reshow, reshow after 24 hours, 3 days, or 7 days.
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Step 4: Launch the Prompt#
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Review your customizations and preview on the right side.
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Click "Launch Prompt" to activate the widget on your website.
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The prompt will appear to eligible visitors based on your settings, inviting them to participate in your study.
Step 5: Monitor Performance and Results#
- Performance Section: Check the recruit page’s performance section for metrics like the number of prompts shown, users who started the study, and those who completed it.
- You can also manage your prompt by editing, stopping, and viewing responses here.
- Result Page: Analyze detailed participation data on the result page to evaluate study success. For more on results, see Guides for analysing test results.
Tips for Successful Web Prompt Recruitment#
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Clear Messaging: Use concise, compelling titles and descriptions to attract participants.
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Strategic Placement: Position the widget where it’s visible but not disruptive (e.g., bottom right).
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Targeted Pages: Limit to high-traffic pages for better response rates.
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Monitor Frequency: Adjust reshow settings to avoid overwhelming users.
Troubleshooting Common Issues#
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Prompt Not Showing: Ensure Crowd is installed and pages/devices are correctly selected.
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Low Participation: Refine targeting or adjust prompt visibility settings.
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Customization Issues: Verify preview matches intended design before launching.
Related Resources#
By customizing and launching your prompt effectively, you can gather valuable insights to enhance your site and business outcomes. For further assistance, contact our support team at support@crowdapp.io.